In celebration of Apple's first week of negative consumer feedback, i give you, the Pagan Sacrifice to the JackAss..
And now that we got THAT out of the way, let's dive into last week..
WOOOOOOOOOOWWWW!!! TIIIIIMMMEEE TRRRRAAAVVVEEEELLL!!!
Well, this happened..
The story goes that a Reddit reader walked into his local Starbucks only to spot this mystery man sitting in the corner, calmly playing an Xbox game. No one appears to have approached to ask why he's there, but my guess is that he has a spouse who got tired of his love for videogames and booted him out. -Gizmodo
Now that i got your attention, let's REALLY dive into last week..
The most prominent issue with the iPhone 4, so far, is the shattered glass.. Apple has stopped replacing shattered phones after reaching 50 phones last week.. Another issue facing Apple is the on-going negative reaction to the reception issues of the phone, and customers aren't really that psyched about the attitude Apple is taking regarding this issue..
Kershaw, Cutter & Ratinoff, LLP is looking for people who "recently purchased the new iPhone and have experienced poor reception quality, dropped calls and weak signals." That's the same firm that filed a federal class action suit over deceptive "offer" ads in games like Mafia Wars and Farmville. In the case of the fourth-generation iPhone, released last week, the phone shows fewer reception bars if you hold it wrong; Apple has suggested gripping it different. -GawkerYup, a class action law suite.. In my opinion, i think it's a little bit hyped WAY out of proportion.. It may be solvable by the $30 extreme of buying an Apple Bumper, or maybe a cheaper solution by buying a Not-an-Apple bumper for a dollar.. Or, if you're allergic to actually keeping your cash, and MUST SPEND ALL THAT EXISTS WITHIN WALLET, then i think you'd be better off using a 3000$ iPhone that won't break.. Completely, that is..
But with the reception issue, as it seems from examples all over the web on competitive devices, the issue is all around and it's not that major (and surely not ONLY Apple).. This sudden awareness about the reception problem is becoming more like the FedEx arrow, once somebody tells you about it, it's really hard not to obsess..
Motorola's Droid Incridible
Nokia's E71 - The same Nokia who seem to publish a how-to on holding your phone, but since their logo is not edible, they don't get that much attention..
And of course (funny that Nokia should mention this) Companies are already feeding on the frenzy, trying to take what your stressed pockets can offer.. Ranging from 100$ Bumpers on eBay..
So, bottom line, get a "death grip" over yourselves and don't be part of the hype.. Sheesh!
And it's becoming too annoying to read the RSS clutter over this issue, to the extent of even faking an email conversation with Steve Jobs, trying to feed in on the anger..
The conversation was published Thursday by The Boy Genius Reportand linked to by more than three dozen other sites. In it, a writer pretending to be Apple's CEO tries several times to mollify a customer called "Tom" (not his real name) who is furious about the iPhone 4's widely reported signal attenuation problem. In separate e-mail messages Jobs purportedly tells "Tom," who grows angrier with each exchange... -CNN MoneyWhich reminds me, is this fake too?
As for Apple dealing with this, they're already hiring, and rumors are already spreading that iOS 4.0.1 is in the works to solve issue..
Apple may already have a fix for the iPhone 4's allegedly overly sensitive reception as soon as next week. The company's support discussions have reportedly had mention of an iOS 4.0.1 update arriving at the start of next week that would fix the phone's baseband calibration by having it switch faster to the cleanest available cellular signal. Visitors to AppleInsider have claimed, however, that Apple has not only pulled the originating discussion thread but all other related talk for the upgrade. -ElectronistaBeing that it seems more Hardware than Software, am not sure how valid this rumor is..
[Update] Then again, I might be wrong, because it turns out it might be how the software translates that hardware issue.. Don't take it from me, Apple said so themselves Today..
Upon investigation, we were stunned to find that the formula we use to calculate how many bars of signal strength to display is totally wrong. Our formula, in many instances, mistakenly displays 2 more bars than it should for a given signal strength. For example, we sometimes display 4 bars when we should be displaying as few as 2 bars. Users observing a drop of several bars when they grip their iPhone in a certain way are most likely in an area with very weak signal strength, but they don’t know it because we are erroneously displaying 4 or 5 bars. Their big drop in bars is because their high bars were never real in the first place. -Apple
However, it's not all Bad news for Apple..
On an iOS4 related note, as much as iPhone users are currently enjoys the perks of this software update (mainly 3Gs's and 4's), iPad owners are still in the dark about their share of the iOS4 pie.. As mentioned by Steve Jobs before, iPads will get theirs around Fall.. Which month? Who knows (AppAdvice says November.. i say YOU'RE A NOVEMBER!!)
And it seems the world, despite this HORRIFIC LACK of iOS4 support in their iPads, are embracing the technology and it's endless API's to the extreme.. A very literal and unusual extremes if you ask me..
Now, officially recognized by Apple..
iPads have created such an impact, it already changed the way we consume data (changed mine, greatly), and it sure created it's own "Aesthetic" buzz, like always when it comes to Apple products.. How every new smartphone thinks like the iPhone (hardware and software), it seems the copycats at Amazon is not so ashamed of that process either..
The Kindle DX is particularly interesting because of its 9.7 inch screen — the exact same size as the screen on the iPad. And now, with the new black trim around the screen, the Kindle DX looks more like an iPad. Of course, the key difference is that the iPad’s screen is both in full color, and it’s a touchscreen — the Kindle DX still has neither of those features. What it does have, is a more attractive price: it’s now $379. -TechCrunch
What seems to be different, however, is that iPads are more than just eReaders.. And so far, iPads were the only iDevices that would enjoy seamless integration with their iWork computer counterparts, allowing work to haunt you wherever you carry your machine.. Thought the iPhone is your refuge away from work? that may change, sooner than you think..
A few weeks back we reported a slip-up on Apple.com which displayed a screenshot showcasing the ability to open up an attachment in Keynote from an iPhone. This led to a bevy of rumors that Apple would launch an iPhone version of their popular iWork productivity suite. -9to5mac
More bright-side news for Apple, a new piece of information surfaced this week, giving the Apple's own CSS3 embracement a bit of a shove towards proving it's strength compared to other web standards.. The web-kit brings raw power to the table, in the face of the nay sayers..
If you're not a web designer, this might not look like a big deal. What you're seeing, though, are images created entirely without images; they're built using nothing but code that defines shapes, gradients, colors, etc. You can hit View Source on the page to see the code that defines these things -- it's nothing but divs and the CSS to color and shape them. -TUAW
Yahoo, the company that seems to lurk in the shadows these days, are planning a redefinition of the web according to standards of their own..
To an extent, the guide is an alternative to the AP Stylebook, which has long-defined the grammar, punctuation and style of editors –- both online and off. In that area, some of Yahoo’s guidelines might be seen as more progressive, perhaps most notably with “email” losing the hyphen (AP Stylebook still has it as “e-mail” although it recently changed“Web site” to “website” –- a much applauded move) and “smartphone” as one word (the AP has it as two). -MashableWhich is pretty interesting actually.. Internet slang has been pretty much subjective, and regulating the terms can make the process of identifying new services (or introducing new ones) very seamless and very easy, and very less-annoying..
On other "lurking in the shadows" related news, Microsoft had it's fair share of leaked documents this past week, and they seem to be on to something..
Those features involve a camera being able to detect you via facial recognition when you sit down and sign you in automatically. When you get up and leave, it can go to sleep automatically as well. Additionally, if someone else shows up, it can quickly switch between user accounts based on who it sees in front of the computer. -GizmodoAnd it's not that far fetched, with Xbox's Kinect capabilities, and the market devices being ready for such a move, it seems that Microsoft's think tank are finally on the right track towards innovation (again, since they seem to forget what that word means every now and then)..
More leaked documents reveal what Microsoft really thinks of Apple (this may kill some fanboy hate, thank god)..
Included in these presentations is a rather telling (but obvious) slide which shows that Microsoft is clearly paying attention to Apple while planning Windows 8. Titled, “How Apple does it: A virtuous cycle,” Microsoft has broken down Apple’s UX/Brand Loyalty cycle and cited its value. Though it’s fairly obvious, the takeaway here is that Microsoft is aiming to give Windows the very same “it just works” status that Apple’s products are known for.. -MSFT Kitchen
and finally, the big MSFT news, Windows 8 might be right around the corner..
I think the following prototype looks like some rejected Mac prototype (i.e. I don’t like it very much — at least from this angle). The wallpaper is the old Windows 7 beta wallpaper (as you can see by the beta fish in the center of it) and there is clearly some build information on the bottom right-hand corner of the desktop. This may well be something left over from Windows 7 planning, but being included in Windows 8 planning documentation, I figured it was worth tossing in. -MSFT KitchenIt's either this is really LEAKED, or Microsoft is starting to clone might-be Apple tactics (remember the stolen iPhone frenzy, that MIGHT not be stolen after all?)
And as part of their process of reaching new goals, the MSFT way is to let go of the little failures.. Started with the cancellation of the Courier, and now the Kin is Dead.. Officially..
"We have made the decision to focus exclusively on Windows Phone 7 and we will not ship KIN in Europe this fall as planned. Additionally, we are integrating our KIN team with the Windows Phone 7 team, incorporating valuable ideas and technologies from KIN into future Windows Phone releases. We will continue to work with Verizon in the U.S. to sell current KIN phones." -via Engadget
Personally, i don't mind cloning tactics, it actually proves to be aware of the competition, and it gives room to actually suck on the buzz that is already created.. Let's not over-use it, however.. Because it seems Google is going down a very VERY similar road..
Thing is, if Google's apparently-not-so-Hip attempt at social networking is losing it's Buzz, would this attempt be any different now that they changed the user manual? Or are we going down the same road again, Mr.Schmidt?And that’s why it’s time for Google to just plain clone Facebook. Enough with the fancy pants Google Buzz Twitter-Facebook-Yelp killer. They need to raise the white flag and just copy Facebook right down to the details. Otherwise the war is over before Google even got to the battlefield.
Finally, i'll leave you with a great video i also came across this week, summarizing Apple's 30 years of products into 2 minutes of video.. Enjoy..
And like always, the horrid question of the blog that seems to die (and revived) unanswered every almost-Friday, What was YOUR highlights of the week?